Combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Unlike corporate image (which is ‘in there’ changeable mental impression), corporate identity is ‘out there’ sensory-experience conveyed by things such as buildings, décor, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporate-identity is either strong or weak (not positive, negative, or neutral like a corporate image) and is more or less permanent unless changed deliberately.
Here you can see corporate materials which were made for our clients.
Most of the famous designs globally are famous because of their ‘outstanding concepts’. Many have failed just because of the opposite. Many professionals, students and designers across the world fail to understand the very concept of ‘concept.’ Graphic designers, product designers, architects, planners and artists, the success of their design is mostly governed by their respective concepts.
But why? Is it really that much difficult to derive a concept for a new design? Or we are just out of ideas? To begin with one has to understand. What is a ‘design concept’?
Literally, it means ‘an abstract idea’. But for a designer, it is a broad umbrella of steps of how to ‘ideate a design’. It involves research, analysis and thorough understanding of end user.
Here you can see some of Kreatif’s concept designs made for potential customers.
Branding is more than a symbol or stamp, it’s the message you’re trying to communicate. At its best, branding is a holistic approach—a collection of every touch point and what is communicated. What is the story you are telling? Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Production is a process of transforming (converting) inputs (raw-materials) into outputs (finished goods). So, production means the creation of goods and services. It is done to satisfy human wants.
Here, you will find some of our branding concept specially made for our clients.