Services – MC Media Strategy and Media Planning

Marketing Communications

Media Planning and Strategy

Media planning in advertising is the making of decisions to deliver a message to the target audience.

Once you understand what media planning is, it is time to review the process. The process includes:

  • Market analysis
  • Establishing the media objective
  • Setting the strategy
  • Implementation
  • Evaluation and follow-up

Media Strategy

The purpose of a media strategy is entirely dependent on what the company hopes to achieve with it. Improving public relations is a completely different goal than increasing profits, but both can be achieved through a well-written, well-planned-out media strategy.

All media strategies take the same approach during ​creation.They must all have specific goals and a specific demographic n mind; however, their objectives may be totally different. In this sense, there are different types of media strategies. For example, a strategy implemented to raise awareness of a certain issue or condition is far different than a strategy that is used to promote the upcoming release of a product or movie.


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