Most of the famous designs globally are famous because of their ‘outstanding concepts’. Many have failed just because of the opposite. Many professionals, students and designers across the world fail to understand the very concept of ‘concept.’ Graphic designers, product designers, architects, planners and artists, the success of their design is mostly governed by their respective concepts.
But why? Is it really that much difficult to derive a concept for a new design? Or we are just out of ideas? To begin with one has to understand. What is a ‘design concept’?
Literally, it means ‘an abstract idea’. But for a designer, it is a broad umbrella of steps of how to ‘ideate a design’. It involves research, analysis and thorough understanding of end user.
Here you can see some of Kreatif’s concept designs made for potential customers.