Everybody wants build a successful communication strategy, but it’s not as easy as you think so. As we know that communication is the exchange of information between two parties i.e. sender and receiver. So for communication, one has to worry about the effective ways of communication. At start, communication was limited to writings and meetings. But modern technology has changed the whole concept. It is important for people to make efforts on understanding how they are sharing information. Here we come and communication strategies start working. Communication strategy is the scheme of planning how to share information. Communication strategy is referred to the choice of the most useful objectives of communication, and recognition of a particular brand and its strategy in terms of attitude.
A strategy need to be interlinked with the basis of organization and has to be taken in account very seriously. Our employees of the organization are committed to the organization’s strategy completely. An organization can’t compete well with the world outside, if it lacks a proper strategy that informs about what it aims to do.
Communication strategy is classified as: Visual, Verbal, Non verbal
Organizing these three types together will ensure success. It makes better use of employee’s energy and increase the opportunity to better fulfill employee’s needs.
Our Research and Analysis is done in combination with our partner agencies, Stratum Research and Gallup International. We have the capacity to organize both qualitative and quantitative methods of research and analysis, as well as specific research services.
The ability to prove a return on public relations investments is usually essential for those activities to continue. Third-party news coverage analysis provides an effective framework for measuring media relations efforts against business objectives. It elevates both the accountability and credibility of your communication initiative.
From basic impression figures, clip totals and market reach to highly customized, in-depth analysis, Kreatif has the tools and staff to help you understand the big picture in your media coverage – and where media trends are heading.
Measuring results and thoroughly understanding what the numbers are saying is essential to your success. Kreatif is equipped to satisfy whatever level of media analysis you’re looking for. You’ll know how well your marketing initiatives are doing, so you can make solid, strategically based business decisions.
A communication strategy guides an entire program or intervention. It sets the tone and direction so that all communication activities, products and materials work in harmony to achieve the desired change. Strategic activities and materials are more likely to promote change. A communication strategy also enables stakeholders and partners to provide input and agree upon the best way forward so that actions are unified. With an agreed-upon communication strategy, staff and partners have a map they can refer to through the various program development stages.
Kreatif program team, including program managers and communication specialists, work closely with relevant stakeholders and partners to develop the communication strategy. Participation of individuals and groups directly affected by the problem is critical. Their active involvement from the start can help increase program impact and lead to long-term sustainability. The number of people involved in developing a communication strategy will depend on the purpose of the strategy (for example, a marketing strategy for a single product might require fewer people while a comprehensive national strategy for increasing demand would involve more people) and the format used for developing it (for example, a participatory workshop would involve more people while a core working group consulting with stakeholders would involve fewer people).
Here at Kreatif, we develop media plans and strategies that merge traditional and non-traditional avenues to reach the consumer. At this stage, we work closely with not only our clients, but with advertising agencies and other creative agencies who will physically help set our plans in motion. We’ll use a combination of TV, radio, print, mobile media and digital media efforts to achieve our marketing goals.
THE FIRST STEP IS GETTING TO KNOW YOUR CUSTOMERS.
First things first! Selecting a target market lays a solid foundation upon which to build a comprehensive marketing strategy. Once we’ve figured out who we’re talking to, we’ll come up with a plan to get the message out there. Commercial time and space is becoming increasingly expensive and the marketplace is growing more and more competitive. Media plans need to reach targeted consumers as well as outmaneuver competition. Kreatif reviews past marketing strategies, identifies and prioritizes marketing objectives and helps to define target audiences and markets. Our aim is to design a course of action that will maximize exposure and therefore maximize profits.
MEDIA PLANNING IS ABOUT CONNECTING PEOPLE TO COMPANIES.
The key to great media planning is to be media agnostic. Media plans are not just concepts; this is a creative enterprise that can drive campaign ideas as well as identify new platforms where ideas can thrive. Media planning must therefore be thought of as the engine which drives a solid strategic approach. The plan is your investment strategy. It’s where your budget is spent to achieve superior results.
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