Public Relations

Public Relation is a planned effort to influence opinion through good character and deliberate intentional (designed to influence, gain understanding, provide information, and obtain feedback) reaction from those affected by an activity. Planned – organized solutions to problems are discovered and logistics are thought out, with the activity taking place during a period of time responsible performance based upon mutual satisfactory two-way communication.

Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. Public Relations is the management of communication between an organization and its publics. Public relations is a form of communication primarily directed toward gaining public understanding and acceptance. Public Relations usually deals with issues rather than products or services and is used to build goodwill with public and employees.

An organization’s reputation, profitability, and even its continued existence can depend upon the degree to which its “targeted” publics support its goals and policies. Public Relations involve the complete analysis and understanding of all factors that influence people’s attitudes toward an organization. Public relations are the management of communication between an organization and its publics.

Our Research and Analysis is done in combination with our partner agencies, Stratum Research and Gallup International. We have the capacity to organize both qualitative and quantitative methods of research and analysis, as well as specific research services.

The ability to prove a return on public relations investments is usually essential for those activities to continue. Third-party news coverage analysis provides an effective framework for measuring media relations efforts against business objectives. It elevates both the accountability and credibility of your communication initiatives.

From basic impression figures, clip totals and market reach to highly customized, in-depth analysis, Kreatif has the tools and staff to help you understand the big picture in your media coverage – and where media trends are heading.

Measuring results and thoroughly understanding what the numbers are saying is essential to your success. Kreatif is equipped to satisfy whatever level of media analysis you’re looking for. You’ll know how well your marketing initiatives are doing, so you can make solid, strategically based business decisions.

Media Content Analysis is the deconstruction of pieces of media with tendency towards either quantitative or qualitative research methods. Quantitative research methods within Media Content Analysis point to a far more structured and consequently restricted form of gathering information from clips of media. Qualitative methods involve a viewing of the clip and then unstructured open discussions and debate on the themes and effects of the clip.

Using quantitative media content analysis the Agency delivers media content analysis reports, measuring salience of media coverage for our Client. The method used allows us to measure both positive and negative subliminal context messages, as well as salience of particular reading in any given text.

Using qualitative media content analysis the Agency delivers media content analysis reports, measuring the extent and inclination of our Client’s media coverage. The analysis provides information as to how much coverage our Client has received and whether this coverage has been positive or negative.

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.

The Agency delivers content analysis reports which identify the business competitors various activities such as events, product development, product launches and product process. Knowing what the competition will do next puts the business in position of being able to plan how to counter it, or how to do better than the competition.

Kreatif’s Communications and Media Strategy Network has the answers you seek. Our team of PR specialist studies and practices the essential three R’s of sound media practices to achieve tangible results for our clients.

Consolidation and segmentation, two trends continuing to polarize media organizations, reinforce the need your stories to be relevant. While some media outlets seek to appeal to the largest audience/readership possible, many others actively target a narrower following. What appeals to the writers and editors at one publication repels journalists at another. Media outlets strive to provide news, information and entertainment that connect with their readers and viewers. We ensure that our clients’ stories remain relevant.

The Communications and Media Strategy Network knows how to exploit new technologies to your competitive advantage without forgetting that the development of long-term- relationships–based upon trust and experience – with key journalists represents the cornerstone to our public relations agency’s success.

Nothing beats determination, perseverance and flexibility when it comes to achieving media placement. You know the old saying, “If at first you don’t succeed…
Our PR specialists marry an intimate knowledge of the country’s leading news outlets and our clients’ business, key audiences and messages, mix in a large dose of creative and innovative “selling”, and top it off with a healthy dose of persistency. We maintain that if we can’t get the job done, it can’t be done.

Communicate with confidence, control and credibility. Whether you have good news to tell or a potential media crisis, how you communicate is critical to your reputation. Handling the media doesn’t have to be a nerve racking experience. Preparation is the key to your success. Preparation starts with tailored training from our experienced, expert media trainers. Not only will you learn how to handle all types of media interviews, but also the communication techniques you need to diffuse potentially difficult situations and awkward questions. You will learn how to communicate your messages clearly to your target audience.

Media training works best when it is tailored to you, your organization and your issues. We discuss your training programme with you, research your organization and design a programme that will give you exactly what you want from your workspace. You’ll take part in realistic media interviews with tailored scenarios and playback analysis to prepare you for real-life Print, Radio and Television Interviews. You will learn how to identify your key messages and how to promote the good news within your organization.

PR Training
Our inspirational and creative PR training will stimulate you with practical ideas for your PR initiatives and campaigns. It can be tricky finding practical, tailored PR training. Training that will actually inspire and empower you with the specific skills that you need to move your PR strategies and campaigns in the right direct.
All of our PR training courses are tailored to the individuals on each progression. This is because we spend time and effort beforehand. We research your company, your projects and your initiatives, so that the training you get is filled with inspirational, practical ideas that you can put into practice straight away.

Public Relations