We in Kreatif do both. Marketing on one side is the systematic planning, implementation, and control of a mix of business activities that are intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It involves management of the other components. It’s been said that the four P’s of marketing are product, price, place, and promotion. Product and price are self-explanatory. Place refers to where your target customer or client is located – you need to reach him there through another component, that of advertising. And to do that, you’ll need a promotion strategy.
Advertising on the other side is the paid, public, non-personal announcement of a persuasive message by an identified sponsor. It’s the impersonal presentation or promotion by a firm of its products to its existing and potential customers. It takes care of the place in the four P’s, reaching your target as he’s driving and listening to the radio or thumbing through a magazine or newspaper. It’s an inducement. Achieved properly, it can prompt your target to act, to look you up and engage in a sale.
Kreatif can monitor advertising announcements, ads and deliver reports on whether planned and scheduled media ads were actually run or screened.
When you make the investment into monitoring and analyzing your marketing channels, you take the guesswork out of your marketing returns and have the opportunity to dig in and see how things are actually performing. When your marketing strategy performance is going well, you can use that data to learn what works and follow those techniques to ensure future campaigns in each channel will be just as successful.
If the levels of gain are low, you will have the ability to drill down and figure out what the problem is. Monitoring your channels makes this easier to do and gives you the opportunity to course correct quickly. When channels, specific campaigns or content are not performing, you can use the data you are gathering to decide whether you need to reinvest to improve results or call it quits so you can focus on something new.
Besides the ability to pinpoint highs and lows among your marketing strategy, monitoring and analyzing your marketing efforts can also benefit your brand in 4 other ways:
Understand What Your Audience Relates To| Improve Your Techniques |Stronger Financial Approach |Monitor Your Online Reputation
The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.
Market research provides relevant data to help solve marketing challenges that a business will most likely face–an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.
Market research involves two types of data:
Kreatif is regularly hired to educate clients on various aspects of the creative process.
Design communicates brand. A well-done design will underscore the messaging that you hope to convey. Campaigns are about raising the profile of brands or moving customers in a specific direction to buy a company’s products or services. Even the best campaign only gets traction if it stands out. It has to rise above the noise of all the other competing signals from advertisers and content producers. It then has to catch the attention of the right prospect and hold it. Depending on the goals of your campaign and your target audiences, the design required to do this may vary.
One of the critical elements of getting people to buy is our trust.
The basis of production concept is the emphasis on low production costs, high production efficiency and mass production (large volume of production) – simply said, a large amount of the cheapest goods.
Media buying differs from “earned” or “owned” media. It falls into the “paid” media category and plays an essential role in marketing. Media buying is the acquisition of media real estate for the most advantageous spaces and timeslots. Purchasable media options span from newspaper ads to prime time TV slots to online banner ads.
As a media buyer Kreatif negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in the target audience at the lowest possible cost.
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
While some marketing techniques aim to increase awareness or to educate markets about a company’s products or services, direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot.
Unlike mass advertising, which is presented to everyone, direct marketing is presented only to people who are suspected to have an interest or need in your company’s product, based on information gathered about them.
Forms of Direct Marketing
Common forms of direct marketing include: Brochures | Catalogs | Flyers | Newsletters | Post cards | Coupons | Emails | Targeted online display ads | Phone calls | Text messages
New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers. New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.
Leading new media marketing channels include: