Issue & Crisis Management

When the going gets tough, a growing number of companies turn to Kreatif for help navigating the often treacherous paths of issues and crisis management. They know that Kreatif offers clients a network of seasoned professionals with the expertise to respond to the most demanding and sensitive business situations. Much of what a company requires to respond to an issue or crisis can be prepared in advance. It is critical to create proactive and reactive crisis management plans to deal with difficult situations early — before an issue or crisis erupts. How an organization responds often determines the degree of damage to a corporate reputation.

Kreatif’s Issues & Crisis Management Network offers a host of proactive and reactive crisis management services:

  • Vulnerabilities Assessment – Kreatif public relations specialists use a proven methodology to assist senior management to assess all potential vulnerabilities. Kreatif inventories vulnerabilities and identifies potential scenarios through interviews with management, field employees and others within the company
  • Preparedness Planning – Once potential scenarios are identified, Kreatif provides practical crisis management plans to respond effectively to a crisis or the escalation of an issue. These plans include preventive recommendations, scenarios, key messages, questions and answers, media documents and contact trees
  • Training and Simulation – Kreatif Crisis Countdown is an engaging seminar on crisis preparedness and crisis response. Participants respond to a realistic simulation of a crisis and facilitators then conduct a “lessons learned” debriefing and a crisis preparedness overview
  • Media Training – Kreatif crisis management coaching specialists work closely with the client to prepare key executives to maintain control during hostile media situations and maximize message delivery and story
  • Issue Monitoring and Analysis – to stay ahead of emerging issues and trends, Kreatif develops sophisticated issues-monitoring systems for clients. These systems provide early warning and detailed analysis of the issue and allow company to apply turnaround crisis management techniques before it reaches crisis proportions that could trigger a negative effect.
  • Ally Development – When a company’s position on an issue is insufficient to convince the public, third-party verification and advocacy can be critical to gaining public acceptance and conducting crisis management. Kreatif public relations specialists introduce clients to key people at credible third-party organizations and facilitate the development of these important relationships.

In Kreatif, Public Affairs and Social Marketing provides strategic and creative communications and marketing support.

Public affairs relates to matters that concern the public directly. This could include legislation, policing, and public administration, as well as other elements. Messaging tends to be less commercial and short-term in the world of public affairs. The goal is to build alliances with the community—through campaigning, for example. The work by public affairs firms should encourage community involvement. Letters of support and passages in newspapers can be expected. The organization is striving for a positive image to spread through the active community or to a particular target audience.

Social marketing seeks to develop and integrate marketing concepts with other approaches to social change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behavior in a sustainable and cost-effective way. It helps you to decide: Which people to work with| What behavior to influence| How to go about it| How to measure it.

For some Clients, crisis PR is just around the corner. The Agency has developed and utilized method of media monitoring for early crisis assessment and warning systems, so as to give our Clients the edge in early response mechanism development. Performance method includes monitoring of media coverage, coverage of an event that has a potential to become media crisis, promptly notifying the Client together with a proposal for action.

Kreatif Crisis Countdown is an engaging seminar on crisis preparedness and crisis response. Participants respond to a realistic simulation of a crisis and facilitators then conduct a “lessons learned” debriefing and a crisis preparedness overview.

Crisis management and crisis management planning can protect organizations against complete failure if/when a catastrophic disruption happens. This seminar explores sudden onset and slow onset crises caused by internal and external issues as well as methods for determining risk to use as a basis for crisis management plans.

We believe that consistently achieving the best possible results requires modern business discipline – a great deal more than just “access”. Our articulated process for successful lobbying campaigns encompasses the following elements:

  • Victory Definition – we determine the goal and map a campaign to achieve victory. If we can’t identify a worthwhile path to success, we cease activity and end costs
  • Metrics – we have established quantitative and qualitative benchmarks to access our progress and performance. We have raised the bar on what can be achieved in each step of a campaign
  • Accountability – we address return on investment at campaign and at defined intervals ongoing.
  • Intensification – getting to within striking distance of victory takes expertise and hard work, but winning often takes extra effort. We form flexible client service teams that mobilize all the firm’s resources necessary to accomplish the client’s mission. We intensify our support to meet real world needs, which are not static month to month. Clients receive complete support, rather than being segregated within a particular expert’s silo.
  • Execution – the best campaign design will fail if it is not executed properly. We have created structural and procedural measures to deliver the highest quality execution. We recognize the challenges posed by the fluid, changing government relations environment and are prepared to adapt adroitly to further our client’s mission
  • Transparency – the client is intimately involved at each step and knows why and how resources are being allocated


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