Corporate Communications

Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization.

The responsibilities of corporate communication are:

  • to promote the profile of the “company behind the brand” (corporate branding)
  • to minimize discrepancies between the company’s desired identity and brand features
  • to delegate tasks in communication
  • to formulate and execute effective procedures to make decisions on communication matters
  • to mobilize internal and external support for corporate objectives
  • to coordinate with international business firms

During each stage of the campaign development, Kreatif is prepared to make changes regarding creative solutions (as much as the level of completion of the campaigns enables it e.g. if demo design has been approved, and the slide is not photographed or bought yet, change in the particular demo solution is possible) and it does all of this in extremely short time-frames, which is a great competitive advantage compared to other agencies that operate on the market.

Corporate communication is generally acknowledged as the best possible method of building long-term corporate identity. A well-articulated and consistent corporate communication strategy, along with larger advertising and PR campaigns, reinforces a positive image about a company. This practice has helped us as an Agency to develop and sustain corporate brand identities.

Kreatif internal communications team works with companies on the design and implementation of successful employee-communications and change-management programs. We help organizations reach their financial objectives through challenging transitions such as: mergers, acquisitions, spin-offs, reorganizations/restructurings, leadership changes, culture change/alignment, crises/litigation, productivity, quality, safety efforts, corporate branding/repositioning, downsizing/facility closings, benefits changes, labor disputes/negotiations.

Our unique approach to employee communications

We drive bottom-line results by helping organizations focus on performing, not just informing. This is done through the right mix of information, dialogue, training, learning, and motivation (reward, recognition, and evaluation) that focuses on gaining employees: understanding and acceptance of the need for change, awareness of the change, engagement in the change process. We center our communications efforts on the organization’s business strategies by linking individual employee performance and the organization’s strategies in ways that can be measured, commitment to make the change a success.

“The only thing constant is change”.

During the past few years the environment experienced so much change, so we as an Agency learned to become comfortable with change as well. Therefore, the ability to manage and adapt to organizational change is an essential ability required in the workplace today. Yet, major and rapid organizational change is profoundly difficult because the structure, culture, and routines of organizations often reflect a persistent and difficult-to-remove “imprint” of past periods, which are resistant to radical change even as the current environment of the organization changes rapidly.

Due to the growth of technology, modern organizational change is largely motivated by exterior innovations rather than internal factors. When these developments occur, the organizations that adapt quickest create a competitive advantage for themselves, while the companies that refuse to change get left behind. Since the organizational change directly affects all departments and employees, the team that works in Kreatif learned how to handle changes effectively avoiding the negative impact on their morale.

Professionals who understand how to build and reposition brands, launch products, create story angles and get the product into the news, and with our extensive access to market research and influences, we provide insights into the target audiences our clients are trying to reach. To achieve remarkable results, we involve public relations professionals around the network with numerous specialties, including account planning, research and creative strategy, entertainment marketing, ethnic marketing, sponsorship.

Core Services | Brand launches | Buzz marketing | Collateral-material development | Crisis communications | Grassroots marketing | Interactive marketing | Media monitoring and analysis | Media relations | Media spokesperson training | Press conferences | Sponsorship negotiation | Speechwriting | Strategic counsel | Special events

Kreatif provides CSR Communications across a broad range of CSR issues, with services that include corporate communications and positioning, media relations, quantitative and qualitative analysis of media coverage, defense and response to attacks, materials development, and executive training. Clients include major companies in the pharmaceutical, agribusiness, packaged goods, energy and financial services industries. For many clients we integrate our business practice consulting (above) with CSR Communications.

At Kreatif, we will help you identify and implement CSR strategies that: strengthen financial performance, establish your company as an employer of choice, protect access to capital/attract new capital, help you become the preferred choice of customers, establish and manage productive NGO relationships

Clear, confident, effective communication is the key to success. Let us help you succeed.

Being able to communicate effectively is one of the most important life skills you’ll ever learn, and we are here to help you.

Remember, addressing a crowd doesn’t have to be an ordeal – know your audience, know your subject and keep it simple.

Public speaking is an art form made easier once you understand your audience, their hopes and expectations.

We can show you techniques that will help you handle all aspects of public speaking, from developing your key messages, to handling difficult questions and dealing with challenging behaviour and awkward people.

We show you how to develop and deliver your key messages empathetically, by turning your presentation around and imagining it from the point of view of your audience. This will help you to soften a formal speech and let it flow in a more conversational style.


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